8 Social Media Tips from Experienced Marketers
Social media is a constantly evolving landscape, and the teams who successfully navigate it are those who stay flexible and adaptive. From changing best practices to new content formats, every year (or even week) brings new opportunities for experimentation. As we gear up for 2025, we’ve gathered expert tips that can enhance your social media strategy—because you don’t have to navigate this shift alone.
We turned to Sprout Social’s Arboretum (the Arb)—a community of social media professionals—and asked them to share their most effective tips and techniques. Here’s what we learned.
Key Takeaways from Social Media Experts
When we asked for social media tips, the responses revealed the strategic mindset that modern social teams are adopting. Here are three major themes that emerged:
- Expanding Social Media’s Role Across Teams
Social media is no longer just the responsibility of marketing departments; other teams are discovering the value it can bring. Many responses highlighted the importance of working with other departments to create new content ideas and share social insights. More than ever, social media teams are working cross-functionally and providing data to inform decisions in departments outside marketing. In fact, 76% of marketers say their insights help guide other areas of their company.
- Streamlining Processes Across Teams
As social media’s influence grows, so does the complexity of communication and collaboration. Social teams are finding ways to streamline workflows within their own departments and across other teams. This includes leveraging AI to automate tasks and refining content request processes to improve efficiency. - Becoming More Intentional with Content and Strategy
Social media professionals understand that posting isn’t just about filling a schedule. Many are becoming even more strategic by aligning content with business objectives and audience insights to make each post purposeful and effective.
8 Social Media Tips from Experts
Here are some fresh insights and time-tested advice from the experts:
- Broaden Social Media’s Impact Beyond the Social Team
Social media’s role is increasingly cross-functional, and other departments can benefit from leveraging social platforms. As Micah Mellander, Social Media Administrator at Visions Federal Credit Union, explains, “I always look for new departments that could use social media.” To do this, he recommends setting up meetings with other teams to understand their goals and how social media can support their initiatives. - Break Down Silos and Improve Collaboration
Collaboration across departments is vital, but social media teams often face challenges in working with other stakeholders. Kelly Bean, Social Media and Community Manager at Trustpilot, suggests enhancing collaboration by creating clear, shared processes and using shared calendars to better manage cross-team content planning. - Leverage Influencers, Creators, and Advocates
Partnering with influencers in your niche can help boost your brand’s reach and authenticity. Micro and nano influencers, who have loyal, engaged audiences, can be especially valuable. To streamline this process, consider using an influencer management tool to identify the right partners and track campaigns. - Guide Content with Goals and Strategic Pillars
Molly Rodin, Digital Marketing Manager in the Robotics industry, advises social media teams to tie their content back to clear business goals. Knowing who the audience is, why they care, and what the next step is after engaging with the content helps ensure posts are effective and aligned with larger organizational objectives. - Scale Your Social Media Team
As social media becomes a bigger part of business strategy, expanding your team is crucial. Katy Severance, Digital Marketing Manager at Riskonnect, suggests scaling your team by leveraging existing resources—like having content team members help with posting or bringing in temporary support like interns—to build a case for long-term hires. - Let Go of Perfectionism
Not every post needs to be perfect. Sophie Den Ridder, Social Media Coordinator at Dealer.com, encourages social teams to embrace imperfections. Sometimes, spontaneous, low-effort content performs just as well—if not better—than meticulously crafted posts. - Be Selective with Trends
While jumping on viral trends can help boost engagement, it’s important to ensure they align with your brand’s voice and messaging. Stay focused on your goals, audience, and message, and use this as a filter for which trends to participate in. - Enhance Audience Engagement
Social media is a two-way street, and actively engaging with your audience is key to building community. Responding to comments, thanking people for sharing your content, and joining conversations can help deepen connections with your followers. Social listening tools can also help you spot opportunities to engage and add value to discussions about your brand.
These tips provide actionable insights that can refine and elevate your social media approach, helping you navigate the ever-changing digital landscape.
