YouTube TV is set to increase its monthly subscription fee beginning next year.

YouTube TV announced on Thursday that it will raise its subscription prices once again.

In a message to customers, the streaming service explained that the $10 increase, effective January 13, 2025, is necessary \”to keep up with the rising cost of content and the investments we make in the quality of our service.\”

The base plan subscription will go up from $72.99 to $82.99 per month.

YouTube TV also informed USA TODAY that subscribers have the option to pause or cancel their service.

\”We don’t take these pricing decisions lightly, and we give all members the flexibility to cancel their membership at any time,\” said Allison Toh, a YouTube spokesperson.

When will YouTube TV’s price increase take effect?

Allison Toh confirmed that the new pricing will apply immediately for new members. Existing YouTube TV subscribers will see the price change in their next billing cycle, starting on or after January 13, 2025.

Since its launch in 2017, YouTube TV quickly became popular for its affordable entertainment options, attracting many people who wanted to cut the cord on cable.
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In 2017, users could access the service for just $35 per month. Over the years, YouTube TV has expanded its offerings, adding Spanish-language networks, sports programming, and extra add-ons to the subscription plan.

YouTube TV has seen several price hikes since its launch. Here’s a breakdown of the subscription price changes:

• 2017: $35 per month
• 2019: $49.99 per month
• 2020: $64.99 per month
• 2023: $72.99 per month

Since the announcement of the price increase, YouTube TV subscribers have taken to X to express their opinions. Many users noted that the subscription service’s price hike feels like a recurring issue, with some contemplating canceling their subscriptions altogether.