Apple TV+ is a U.S.-based subscription streaming service owned and operated by Apple Inc. It launched on November 1, 2019, offering a range of original films and television series known as Apple Originals. The service was officially announced during Apple’s Special Event in March 2019.
This weekend, you can sample Severance, Silo, and other Apple TV+ Originals without committing to a subscription. From January 3 to 5, Apple is offering free streaming of its original shows and movies, as long as you have an Apple ID.
This includes popular titles like The Morning Show, along with Silo (which is in the second half of its current season) and Severance (which will debut its highly anticipated second season on January 17 — you can already watch the first eight minutes).
There’s also a wide selection of other shows and movies, including the three-hour director’s cut of Napoleon or the cult classic horror series Servant.Although this free weekend promotion is a first for Apple, similar events have been used by platforms like Netflix to boost interest in subscriptions.
Apple’s approach can be seen as quickly adapting lessons from services like Netflix and Hulu, balancing risky investments in unique content with strategic shifts like stepping back from theatrical releases. Whether it leads to more subscribers or not, it’s a great opportunity to binge some top-tier shows.
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